Your front-row seat to AI in B2B marketing

Each podcast episode explores how AI is being used inside marketing teams, from tools and workflows to team structure and strategy. With insights from enterprise leaders and data from Intercept’s AI-powered research platform, our show helps you build stronger conviction in how to modernize campaign planning, buyer engagement, team design, and marketing impact.

Let’s get into it

ChatB2B is where enterprise marketers and Intercept’s leadership team compare notes on AI in B2B. You’ll hear real stories from the field along with the playbooks, experiments, and guardrails we use in our work with global tech brands. The goal is simple: help you make faster, smarter moves with AI inside your organization.

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Spotify

Apple

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Recent Episodes

Episode 1

Rethinking Sales Enablement in the AI Era with Mike Thibodeau

What does AI actually change about sales enablement? Mike Thibodeau, Director of Enterprise New Business at Google Cloud, shares how AI is reshaping the future of enablement, helping go-to-market teams cut through content overload and guide buyers through complex decisions. Drawing on his experience at Microsoft and now Google Cloud, Mike breaks down what is working today, where AI is already making an impact, and where enablement strategies are headed next.

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Episode 2

The AI Opportunity for Channel Partner Marketing with Jonna Bell

For marketers supporting channel partners, AI is opening up a new playbook. Jonna Bell, Global Director of Commercial Channel Marketing at Qualcomm, walks through how her team is using AI to simplify workflows, personalize content, and scale partner programs that actually get used. She shares what is changing in partner expectations, where campaigns still fall short, and how AI can bridge gaps, improve enablement, and drive stronger campaign results.

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Episode 3

Future-Proof Your Marketing Career in the Age of AI with Josh Chiavaroli

If you are wondering what AI means for your marketing career, this episode is for you. Josh Chiavaroli, Partner Sales Account at Intel and Marketing Professor at Seneca Polytechnic, unpacks how AI is redefining the skills marketers need, the tasks humans should still own, and how both seasoned professionals and emerging talent can adapt. From OEM to silicon to the classroom, Josh shares a vantage point that helps leaders understand the real AI skills shift and what they can do today to prepare their teams for the future.

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About the Host

Andrew Au is the Co-CEO of Intercept, an award-winning B2B marketing agency serving global tech brands including Microsoft, SAP, Intel, and HP. A highly sought-after speaker and thought leader, Andrew delivers keynotes for leading organizations: ADP, Lenovo, TD SYNNEX, and Syngenta. He was named to Forbes’ 30 Under 30 and was one of the youngest members ever inducted into the Entrepreneurs’ Organization. His insights have appeared in Forbes, Bloomberg, Business Insider, and BNN.

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